Randall Cunningham should be in the NFL hall of fame. He was among the first African-American NFL quarterbacks to be given the starting role on a major market team — the Philadelphia Eagles. At the time, the Eagles sucked. They’d lost a Superbowl, badly, and rebounded into the cellar. Along came Cunningham. He passed with… [Read more…]
March 23, 2011
Advertising is the distribution of persuasive content assets (aka “social objects”) into the conversation cloud along the Consumer Decision Journey in order to influence brand affiliations and purchase decisions.
May 13, 2010
We’re all in the content business now. I’ve heard that called from the mountain top for much of the past decade. But the difference between the advertising/marketing business and Hollywood is that our content must be persuasive or we fail. From Pixar to Lion’s Gate, Hollywood content creators’ goal is to make you laugh, cry… [Read more…]
February 10, 2010
Social media simply lends more focus and immediacy to the need for Depth On Demand™ because it reveals the influence in the marketplace itself.
January 20, 2010
The recent Motorola report noted by eMarketer shows that shoppers are using mobile devices in stores. This is another indication that Depth On Demand™ is taking shape rapidly as consumers across the three generational segments - Boomer, X and Y - adopt digital devices and media.
January 15, 2010
The Blu Dot Real Good Experiment is an example of non-fiction storytelling to spur consumer awareness, activation and advocacy as an example of Depth On Demand™.
December 9, 2009
Let’s start by defining Depth on Demand™. It refers to a basic, simple human behavioral observation: We want what we want when we want it. This is as true of marketing programs and campaigns as it is of, say, marriage and child-rearing. For marketing campaigns and programs, it means that we are obliged to provide… [Read more…]
March 23, 2011
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