Randall Cunningham should be in the NFL hall of fame. He was among the first African-American NFL quarterbacks to be given the starting role on a major market team — the Philadelphia Eagles. At the time, the Eagles sucked. They’d lost a Superbowl, badly, and rebounded into the cellar. Along came Cunningham. He passed with… [Read more…]
March 23, 2011
Advertising is the distribution of persuasive content assets (aka “social objects”) into the conversation cloud along the Consumer Decision Journey in order to influence brand affiliations and purchase decisions.
May 15, 2010
Almost every form of media can be a social object. Television commercials are actually social objects. The best of them gain so much “buzz” and “talk value” that they enter into the vocabulary of every day life. Now that TV is itself a digital medium, we can add commercials to the arsenal. Quick sidebar: My… [Read more…]
April 11, 2010
Pull consumers toward the brand through the Consumer Decision Journey. Pushing messages from the brand can't work now that consumers experience the world through the digital media cloud.
March 23, 2011
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