Advertising is the distribution of persuasive content assets (aka “social objects”) into the conversation cloud along the Consumer Decision Journey in order to influence brand affiliations and purchase decisions.
February 28, 2010
“We believe that there is a Jimi Hendrix fan out there at 99 cents and at $9 and at $20 — all the way across the spectrum,” Mr. Block said. “We want to make each fan an appropriate offering. Is the complete Jimi Hendrix on vinyl something every music fan would want? Absolutely not. Would… [Read more…]
February 10, 2010
Social media simply lends more focus and immediacy to the need for Depth On Demand™ because it reveals the influence in the marketplace itself.
March 23, 2011
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