Randall Cunningham should be in the NFL hall of fame. He was among the first African-American NFL quarterbacks to be given the starting role on a major market team — the Philadelphia Eagles. At the time, the Eagles sucked. They’d lost a Superbowl, badly, and rebounded into the cellar. Along came Cunningham. He passed with… [Read more…]
August 11, 2010
Social media expert and blogger Rohit Bhargava's updated article on Social Media Optimization (SMO) inspires Miguel Gonzalez to discuss SMO's importance for achieving Depth On Demand™ for brands.
June 16, 2010
What San Francisco-based agency Odopod calls utility marketing, I call branding applications. To me, there are only two forms of persuasive content -- branded (narrative) content and branding (utiltiy) applications.
May 16, 2010
Notes on the Consumer Decision Journey and how channel planning is being supplanted by convergence planning that includes context planning, brand planning and content strategy.
May 13, 2010
We’re all in the content business now. I’ve heard that called from the mountain top for much of the past decade. But the difference between the advertising/marketing business and Hollywood is that our content must be persuasive or we fail. From Pixar to Lion’s Gate, Hollywood content creators’ goal is to make you laugh, cry… [Read more…]
April 6, 2010
Agencies advise brand management executives to find the one, simple, memorable brand-building idea and stick with it. They use a spider chart to demonstrate how to distribute the message across media channels and marketing disciplines. But it’s a media-centered, channel-specific approach. And for some categories it still works; by which I mean it moves the… [Read more…]
March 23, 2011
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