Comments for Depth On Demand™

Comment on What is advertising? In one sentence. by What is Advertising

What is Advertising — Sat, 14 May 2011 23:46:48 +0000

[...] What is advertising? In one sentence. « Depth On Demand™ [...]

Comment on Depth on Demand™ Begins … by My Educated Guess – Technology Marketing Answers – TechTarget.com » Blog Archive » If you build it they will come: Three steps to a content marketing plan – Step 1: Listening

Mon, 14 Mar 2011 17:30:53 +0000

[...] reading the Depth on Demand blog by Miguel Gonzalez, it got me thinking about how to build a content marketing plan that will give your clients what [...]

Comment on About Miguel by Vitaly Veksler

Vitaly Veksler — Tue, 17 Aug 2010 14:38:02 +0000

Hey Miguel, found your post on Slideshare on social analytics and was wondering if you might be interested in my new tool – http://www.socialreport.com

It basically works similarly to google website analytics except that it tracks social network performance.

Would be very interested in your feedback.

Cheers!

Comment on Persuasive Content by Odopod – Utility Marketing: Usefulness Creates Connections … for Depth On Demand™ « Depth On Demand™

Wed, 16 Jun 2010 23:23:37 +0000

[...] Odopod calls utility marketing, I call branding applications. To me, there are only two forms of persuasive content — branded (narrative) content and branding (utiltiy) [...]

Comment on Social Objects are the Currency of Depth On Demand™ by Betsy Martens

Betsy Martens — Mon, 14 Jun 2010 18:24:36 +0000

And the best of the best (commercials) become teaching models for how to live, as with the Nike “If You Let Me Do Sports.” These are inspirational and instructive to such an extent that they may well replace more traditional models of transmitting cultural values. Conversely, the crap can, in the aggregate, have a deleterious effect on how we treat each other. The middle-brow stuff is inoffensive and mostly unmemorable. But did you notice how the McDonald’s fish-on-the-wall used the subjunctive correctly?

Comment on Traditional Agencies Can’t Afford Digital by margit

margit — Mon, 07 Jun 2010 21:02:49 +0000

The content strategist is a member of that village! A much overlooked role.

Comment on Traditional Agencies Can’t Afford Digital by Michael Troiano

Michael Troiano — Sun, 16 May 2010 13:41:54 +0000

For me this is less about the resources agencies control as FTE’s, and more about the inability of most agencies to collaborate with the whole ecosystem of external service providers necessary to cover the breadth of a digital engagement.

Great digital marketing takes a village today. Most agencies don’t get that, or are unable to see past their short term incentives to act on it.

Comment on What Must An Idea Do?! by Speak in ideas « Biersma Creative's Blog - Corporate Branding, Marketing and the Impact of Design on Business

Thu, 25 Mar 2010 21:02:35 +0000

[...] but he's pretty strategic. My colleague Miguel Gonzalez scores still more big-vision points, in this post from his blog, Depth On Demand, about the changing landscape of advertising, and the biggest one — [...]

Comment on What Must An Idea Do?! by Michael Semer

Michael Semer — Thu, 25 Mar 2010 20:28:38 +0000

Typically edifying and trenchant. “Situational awareness” indeed — the advent of tablet computing and pervasive democratization of interfaces like the iPad’s will present even greater demands on agencies.

Comment on Depth on Demand™ Begins … by george

george — Thu, 10 Dec 2009 00:27:45 +0000

Nice blog, Miguel. Good luck with it.