Storytelling is Depth On Demand™’s Ace
The Blu Dot Real Good Experiment is an example of non-fiction storytelling to spur consumer awareness, activation and advocacy as an example of Depth On Demand™.
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Browsing All Posts filed under »Basics«
A DVD Movie and Depth On Demand™
January 6, 2010
When I brought home the first DVD with interactive menus, it struck me in a profound way. The only thing holding back true interactive experience at the time — it was 1999 — was bandwidth. So the studios still needed to rely on the round plastic disk. But it was loaded with content – some… [Read more…]
Depth on Demand™ Begins …
December 9, 2009
Let’s start by defining Depth on Demand™. It refers to a basic, simple human behavioral observation: We want what we want when we want it. This is as true of marketing programs and campaigns as it is of, say, marriage and child-rearing. For marketing campaigns and programs, it means that we are obliged to provide… [Read more…]
January 15, 2010
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