We’re all in the content business now. I’ve heard that called from the mountain top for much of the past decade. But the difference between the advertising/marketing business and Hollywood is that our content must be persuasive or we fail.
From Pixar to Lion’s Gate, Hollywood content creators’ goal is to make you laugh, cry and remember why. For advertisers and their brands, agencies need to persuade consumers to feel, think and act differently in making purchase decisions — from acquisition to loyalty, introduction to activation and all points between.