Every marketing campaign needs multiple ways in. The consumer decision journey gives us a framework for identifying the channels a Continue reading
Randall Cunningham should be in the NFL hall of fame. He was among the first African-American NFL quarterbacks to be Continue reading
Advertising is the distribution of persuasive content assets (aka “social objects”) into the conversation cloud along the Consumer Decision Journey Continue reading
In the conversation cloud it costs too much and is so unwelcoming to push consumers toward brand destinations. The effort Continue reading
Why is Redbox successful? It’s easy. No, I mean that literally. It is easy to use by offering the path of Continue reading
Now that we all agree advertising is “in the content business,” let’s look at content. How do we know that Continue reading
“Increasingly, online experiences with companies and products have reinforced the loyalty loop in the consumer decision cycle. In addition, with Continue reading
Social media expert and blogger Rohit Bhargava’s updated article on Social Media Optimization (SMO) inspires Miguel Gonzalez to discuss SMO’s importance for achieving Depth On Demand™ for brands.